As a design leader, I thrive in ambiguity and complex spaces.
I’m deeply collaborative, serious about craft, and motivated by impact at scale.
My experience spans 0→1 product creation, AI-powered experiences, and scaling high-impact teams and products.
LONDON
STOCKHOLM
NEW YORK
Full case study available upon request
SQUARESPACE
Growth, Search & Personalization
From Principal to Design Director, I led the craft and team that pioneered Squarespace’s first AI-powered Domains Search, driving ecosystem growth.
SPOTIFY
Gated Content & Audiobooks
Led and established Spotify’s first premium audio format, laying the foundation for gated podcasts, open access, Audiobooks, and creator monetization.
SPOTIFY
Voice and smart recommendations
Led an end-to-end, multimodal voice and partner platform, shaping conversational experiences that powered smart recommendations at scale.
SQUARESPACE
Google Domains Migration
Led the large scale redesign of the Google Domains migration. Doubling the domains customer base, and establishing the foundation for AI-powered search and innovations.
More products & features I’ve shipped
Spotify New Desktop
Google Workspace
Spotify Enterprise Podcasts
IKEA Catalogue App
Spotify Connect
TV on Xbox
Xbox
Hublot Watches
Product Design Mentorship Program
Co-founded and co-led Squarespace’s company-wide Product Design Mentorship Program that is running strong for 3+ years. My focus is supporting the mentors and growing new co-leads each cycle. The program has become a heart-warming space for inspiration and career growth, scaling beyond design due to its impact.